Print study / 04a matter of taste
Rangoli / Menu Design
Rangoli began as a new Indian restaurant in Chicago. Working alongside Alan’s design studio, which was creating the restaurant’s interiors, we helped arrive at the name Rangoli, then designed the logo and carried it through exterior and interior signage, window decals, the website, and promotional materials.
The menu needed to feel like part of the room. Warm cream pages carry the content, while a coppery rust header, layered with a subtle tone-on-tone rangoli pattern, frames the white logo. Crisp black type keeps everything legible, and the same copper, cream, and black palette carries through the rest of the brand. With dozens of dishes to present, clear category headings, numbered items, short descriptions, and heat indicators help guests read, compare, and order with confidence.
The same system carried into a trifold takeout menu, plus boxes, bags, and containers for to-go orders and leftovers, finished with a playful “curry me home.” Staff aprons and tees picked up the humor with lines like “curry up and eat” and “tikka picture, it’ll last longer,” so the experience continued well past the dining room.
The restaurant has since changed hands, and much of its look has changed over the years, but the logo we designed is still in use. The original system remains a favorite: a warm, cohesive expression of the brand that still stands the test of time.
- Focus
- Readability & brand continuity
- Deliverables
- Dine-in & takeout menus, takeout packaging & staff apparel